One Direction, Pharrell Williams Confirmed for Apple Music Fest
Apple announced Tuesday that the musicians will be among the headlining performers at the 10-night festival at London's Roundhouse that begins Sept. 19. Festival performances will be broadcast live and on-demand on Apple Music, and additional material will be available on the app's Beats 1 radio.
Niall Horan of One Direction said the group is excited to return to London "to perform for our fans in the Roundhouse and around the world on Apple Music!"
Adds Pharrell, “Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue ... there’s always a special energy in the crowd. Thank you for having me!”
Previously known as the iTunes Festival, the eight-year-old concert event was renamed the Apple Music Festival to support the launch earlier this summer of the new Apple Music app.