BBMAs 2018

No Soy De Nadie

Pepe Aguilar's first album on his new label, Sony Music, mixes his trademark stylized ranchera music with straight-ahead pop tracks, many written by respected songwriter Fato.

Pepe Aguilar's first album on his new label, Sony Music, mixes his trademark stylized ranchera music with straight-ahead pop tracks, many written by respected songwriter Fato. It's a departure for Aguilar, one that places him squarely in an adult contemporary mode, as opposed to simply regional Mexican. "Aunque Respiro," for example, is a dreamy, string-swept track that uses strumming guitar and could work in both formats. But "El Perro Cerrero" is a lively mariachi, and "Miedo" is more of a rock ballad, accompanied by drums and electric guitar lines. Aguilar's voice remains the same throughout: all velvety softness, even when the material gets edgier. It's his stamp, but some variety would be welcome. Regardless, some fans may be shocked by the extremes on this album.—LC