Australia's Live Biz Injects $11.5 Billion Into the Community: Report

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The live music business Down Under remains a big deal with positive flow-on effects for employment and substantial rewards for the tax office’s coffers, a new report has revealed. 

Australia’s live music sector last year pumped A$15.7 billion ($11.5 billion) of value back into the wider community, according to the findings of the study, entitled The Economic and Cultural Value of Live Music in Australia 2014.

The research project, the first of this scale completed since 2011, found an estimated 65,000 full and part-time jobs were created by live music spend in 2014 and that for each dollar spent on live music, three dollars of benefit was returned to the community.  

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“This is a significant, and unrecognized, contribution that includes the dollars that flow to the national economy as well as the ways experiencing live music enriches people’s lives,” notes Dr. Dave Carter, lecturer in Music Technology at University of Tasmania, which conducted the project in partnership with the City of Sydney, City of Melbourne Council, the Government of South Australia and the Live Music Office.

Concert-goers were found to have spent the most money on food and drink (29.3 per cent of the total spend), ahead of expenditure on tickets (19.2 per cent of spend), travel (17.6 per cent) and accommodation (12.4 per cent).

The “conservatively” estimated headline figure of A$15.7 billion was then further broken down into splits of A$2.1 billion ($1.5 billion) of commercial benefits, $3.2 billion ($2.3 billion) of civic benefits and A$10.4 billion ($7.6 billion) of individual benefits. 

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Researchers came to its conclusions after conducting a national consumer survey alongside a poll of venues operators in Hobart, Melbourne, Adelaide and Sydney, driven with an ambition to learn more of the economic, social and cultural contribution of the country’s live music industry.

The full report can be read here.

Australia has a renowned, vibrant live music market. The top international artists regularly visit the land Down Under, though not every show is a resounding success and the festivals space has reached saturation point in recent times. The likes of Eminem, Bruce Springsteen, Miley Cyrus, Robbie Williams, Kanye West, Lady Gaga, Nine Inch Nail and Queens of the Stone Age (in a co-headlining trek), Justin Timberlake and Katy Perry toured stadiums or arenas in Australia during the timeframe (Perry alone shifted more than 350,000 tickets, according to her Australia tour promoter Paul Dainty). 

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