Spotify recently tested this model with Muse’s 10-minute song “The Globalist,” from the rock band's 2015 album, Drones, on Warner Music. The track is only available to paying Spotify subscribers.
Sources tell DMN that the rollout of premium-only content on Spotify could begin in early 2016.
Warner Music and Sony declined to comment on the matter, and Universal Music hadn’t responded to Billboard’s request for comment at time of publication.
Universal Music and Sony Music CEO Doug Morris and Universal Music chairman/CEO Lucian Grainge have both come out against unlimited free streaming at subscription services.
Meanwhile, the recently launched Apple Music will not have a free tier beyond its free three-month trial.