Spotify Said to Be Planning a More Enticing Premium Tier

Daniel Ek
DON EMMERT/AFP/Getty Images

Daniel Ek, CEO of Spotify, speaks to reporters at a news conference on May 20, 2015 in New York. 

Could Spotify be preparing to offer premium-only content in the near future?

Digital Music News reports that the popular music streaming service is looking to make certain releases available only to paying members or offered for a limited time to non-paying users.

What Happens When Spotify Gets Behind an Artist? A Case Study of Hozier and Major Lazer

Spotify recently tested this model with Muse’s 10-minute song “The Globalist,” from the rock band's 2015 album, Drones, on Warner Music. The track is only available to paying Spotify subscribers. 

Sources tell DMN that the rollout of premium-only content on Spotify could begin in early 2016. 

Warner Music and Sony declined to comment on the matter, and Universal Music hadn’t responded to Billboard’s request for comment at time of publication. 

Universal Music and Sony Music CEO Doug Morris and Universal Music chairman/CEO Lucian Grainge have both come out against unlimited free streaming at subscription services. 

Meanwhile, the recently launched Apple Music will not have a free tier beyond its free three-month trial. 
 

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.