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The Birkin bag was created in 1984 by Hermes in honor of the famed singer and ex-girlfriend of Serge Gainsbourg, and is, still today, one of the world's most exclusive luxury items.
The bag is beloved by stars such as Victoria Beckham and comes in calf, ostrich, lizard as well as crocodile. It can cost between $10,000 and over $100,000, with waiting lists to buy it famously stretching into the years.
PETA said it takes three crocodile belly skins to make one handbag. In their expose, at the Lone Star Alligator Farms, PETA shows abattoir employees referring to live crocodiles and alligators as "watch straps."
No publicly listed phone number for Lone Star Alligator Farms in Winnie, Texas, about 50 miles (80 kilometers) east of Houston, could immediately be located Wednesday.
Steve Lightfoot, a spokesman for the Texas Parks & Wildlife Department, which regulates the commercial production and harvesting of alligators in Texas, said that Lone Star Alligator Farms has a current permit and is operating legally.
PETA filed a complaint on Feb. 25 with the TPWD seeking revocation of Lone Star Alligator Farms' permit, which the agency declined to do following an unannounced facility inspection March 2 by several state game wardens.
"Our folks did indicate this site was fairly impeccable as far as the conditions, the record-keeping," Lightfoot said.
The game wardens found some minor code violations, related to height of a structure and one alligator with a mild bacterial infection, leading to misdemeanor citations, Lightfoot said.
"We don't have any issues with Lone Star Alligator Farms," Lightfoot said Wednesday about the status of the company.
The PETA investigation, however, found "filthy conditions" at the facility, said Kathy Guillermo, a senior vice president for the animal rights group.
"Our investigator in Texas spent most of the day standing in knee deep, filthy, putrid water that had as many as 55 alligators in it, when according to the state's own statute it should have no more than six," Guillermo said.
Contacted by The Associated Press, Hermes said it "respects and shares (Birkin's) emotions" and was "shocked by the images recently broadcast." An investigation, it says, is underway.
While the fashion powerhouse acknowledges that the Texas farm supplies it with crocodile skins, Hermes says they aren't used specifically for the Birkin bag. Hermes also uses croc for watchstraps and other bags.