Donald Trump's Miss USA Pageant Can't Crack 1 Million Viewers on Reelz

Lee Celano/Getty Images for Miss USA
Miss USA Olivia Jordan of Oklahoma is crowned on stage at the 2015 Miss USA Pageant Only On ReelzChannel at The Baton Rouge River Center on July 12, 2015 in Baton Rouge, Louisiana. 

The telecast, originally intended to air on NBC, landed at the cable network with just 11 days' notice.

It may be a giant leap for cable net Reelz, but the Miss USA pageant took a few steps backward on Sunday night. Ratings for the telecast, originally set to air on NBC, predictably sank on the smaller platform.

The three-hour live telecast averaged just 925,000 viewers -- down significantly from the 5.6 million who watched the previous year on NBC. But for Reelz, the number is nothing to complain about; the independent cable network is only available in 58.6 percent of America's TV-watching homes.

Miss USA Pageant Picked Up by Reelz Channel Despite Donald Trump Controversy

"If we double our audience from what a normal Sunday night would be, I'm happy," Reelz CEO Stan E. Hubbard told The Hollywood Reporter in the week leading up to the pageant. And double it did. The only program to outperform Miss USA in Reelz history was 2011 miniseries The Kennedys. The first part of that series brought 1.3 million viewers.

Reelz stepped in to air Miss USA when part-owner Donald Trump's controversial remarks about Mexico and Mexican immigrants prompted NBC and the original hosts and judges to pull out.

Hubbard also mentioned that Reelz is open to airing Miss Universe as well if they're afforded the opportunity.

This article was originally published by The Hollywood Reporter.