Director Colin Tilley Explains Kendrick Lamar's 'Alright' Video
Colin Tilley, the director of Kendrick Lamar's new "Alright" video, recently sat down with MTV for a lengthy interview about the making of the striking clip. Apparently the whole visual was built around one idea: seeing Kendrick fly. Tilley told MTV, "[Kendrick's manager] was like, 'We want to see what you can come up with. One thing we're thinking about is we keep seeing this image of Kendrick floating.' Then he sent me a couple of picture references or whatever. I just kind of took it from there and created this treatment revolving around Kendrick floating through the city." "But I wanted to have this m.A.A.d. City concept in there first," Tilley added. "[The movie] basically shows the state of everything that's going on in the world right now. It's also showing how one man can basically spread positivity through all of the madness that's going on and how everything is gonna be alright."
At one point, Kendrick was so impressed with the scale of the "Alright" film production he apparently forgot it that the whole effort was for his own clip. Tilley remembered, "Before Kendrick got to the set, he was like, 'Dude, I drove by set thinking it was a movie. I was like, "What f---kin' movie are they filming?"' But really, it was his video. It was just crazy." Revisit the "Alright" visual below.