The radio star helps generate some buzz ahead of Apple Music's launch.
In a hotel room in New York's Crosby Street Hotel this past Tuesday (June 23), Apple gave Billboard a run-through of Apple Music, the company's streaming platform set to debut next week at 11am on June 30. Representatives explained that the platform's radio station, Beats 1, is meant to be a centerpiece of the service, a modern approach to traditional radio, streaming twenty-four hours a day, where listeners should be surprised and even -- strange for the data age -- miss something if they aren't tuned in. They probably won't miss this one.
Last night Zane Lowe, the BBC Radio star that Apple picked to lead its radio network, posted on Instagram a picture of him interviewing Eminem, "my first... for Beats 1." Lowe is famed for his extended, meandering chats with artists -- you may remember a couple with Kanye West.