Aretha Franklin

My Kind of World

Amber is known primarily for her dance club hits.

Amber is known primarily for her dance club hits. The problem is that most casual fans are only familiar with her voice set to an anthemic house beat, courtesy of a remixer. The singer/songwriter is attempting to shift the perception of her music with her latest album, "My Kind of World," which the artist is releasing on her recently launched new label. The set sees her experimenting with exotic rhythms, electric guitars and confessional lyrics. The first single, "You Move Me," is her 10th top 10 hit on the Hot Dance Club Play chart and shows the singer going for a more rock-oriented sound, complete with a shout-along chorus. "Just Like That" may be the album's secret weapon—a straightforward, optimistic dance cut with a catchy chorus. "My Kind of World" may prove to be a tough sell at mainstream radio, but that won't prevent Amber's ardent fan base from embracing this rewarding departure. Distributed by Navarre.—KC