Coronavirus

One Direction Releases Perfume Ad That Doubles As Goofy Movie

One Direction
Kevin Mazur/BMA2015/WireImage

Harry Styles, Liam Payne, Louis Tomlinson and Niall Horan of One Direction pose backstage at the 2015 Billboard Music Awards at MGM Grand Garden Arena on May 17, 2015 in Las Vegas, Nevada.

The guys of One Direction must be watching Britney Spears' "Oops I Did It Again" video on tour. 

The band surprise-dropped an ad for their latest perfume, Between Us, and the ninety-second clip finds the guys going on their own separate adventures. They travel from the top of a mountain to the bottom of the sea -- complete with crazy costumes a la the "Kiss You" video -- to bring back the ingredients for a special gift for you, girl.

From Britney to Enrique to Gaga: The Many Musician Perfumes

According to the silly commercial, the new fragrance also contains Niall Horan's tears (probably from when he found out Zayn was leaving the band?), so get ready for the teen in your life to slather it on their body ASAP.

"I thought the old lady dropped it into the ocean in the end," Britney Spears once famously declared.

One Direction Slays at 2015 BBMAs Red Carpet

Well, Harry Styles, Niall Horan, Liam Payne and Louis Tomlinson went down and got it for you, so the least you can do is buy their latest fragrance. 

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.