Apple Music is on a roll. The tech giant’s recently announced streaming music service, Apple Music, has now been endorsed by the Worldwide Independent Network (WIN), an organization that represents the interests of the global independent music community.
The development comes just hours after Billboard exclusively revealed Apple Music had struck licensing deals with Merlin, the independents' rights agency, and Martin Mills’ Beggars Group.
For Apple Music, three key deals in a matter of hours means that the PR disaster that was unfolding last week now seems like a distant memory. A slew of artists, labels and independent lobby groups had openly rejected Apple’s licensing conditions due to the hardware titan’s controversial decision to not pay royalties during a three-month free trial offered to Apple Music users.