Queen to Toast 'Bohemian Rhapsody' with Beer Brand

Anwar Hussein/Getty Images

Queen at Les Ambassadeurs where they were presented with silver, gold and platinum discs for sales in excess of one million of their hit single 'Bohemian Rhapsody', which was No 1 for 9 weeks on September 8, 1976 in London, England.

Queen has come up with something else to rock you. 

The British hitmakers will launch their own brand of beer as a way to toast the 40th anniversary of "Bohemian Rhapsody".

The aptly-named Queen Bohemian Lager is described as a "golden hoppy" beer and bottles of the amber fluid will carry an image from A Night at the Opera, the album from which "Bohemian Rhapsody" was lifted, and the distinctive Queen crest, which was designed by the late frontman Freddie Mercury while he was a student at Ealing Art College.

Queen to Release New Album, Unreleased Freddie Mercury Songs

Brewed in Czech Republic (Bohemia, of course) the beverage will hit shelves in Europe this summer ahead of a planned worldwide rollout. A 12-pack of 330ml bottles are priced at £20 ($31) and a crate will cost £36 ($56).

It’s not Queen’s first venture into the booze business. The group released its own vodka brand -- Killer Queen -- to celebrate the 40th anniversary of their hit of the same name. Check out Queen's drinks menu here.

William Orbit Working on Queen Project

If album sales are anything to go by, Queen's lager brand should be a popular tipple. The band’s Greatest Hits release from 1981 is recognized as the biggest-selling album in the U.K. and last year became the first to shift six million copies, according to the Official Charts Company.