Cryptic Justin Bieber Skywriting Appears Over New York

6/14/2015 by Billboard Staff

Axelle/Bauer-Griffin/FilmMagic

Justin Bieber performs at the 102.7 KIIS FM's Wango Tango at StubHub Center on May 9, 2015 in Los Angeles, California.

How... sweet?

Sunday afternoon, New York City was greeted by a mysterious phrase looming above them in skywriting: "Justin Bieber Is a Smileophile." Not much has been discerned from the effort, apart from the anonymous benefactor's conviction that Bieber really likes smiles, but it's sent Twitter into properly confused discourse:

What does the "Justin Bieber is a smilophile" skywriting in #NYC mean? #JustinBieber
-- Alie Condon (@akcondon) June 14, 2015

Just watched planes sky-writing "Justin Bieber is a smilophile" in NYC. What's that mean @justinbieber
-- Jason Brandt (@jay_brandt) June 14, 2015

What's this Justin Bieber sky writing bills it? pic.twitter.com/Xn5UtjBksP
-- Josh V (@Bruiser4Eq) June 14, 2015

Just misread skywriting as "Justin Bieber is a pedophile" so it's going well. #readingisfundamental
-- Robbie Rozelle (@divarobbie) June 14, 2015

Bieber's dedication to grinning is questionable - he was all business during those Calvin Klein skivvies ads, after all - but as Noisey notes, he's been on a "charm offensive" over the past months, including his participation on a Comedy Central roast that attacked his brattier shenanigans and negative public perception. Maybe joining Team Smile is a good thing for the pop star?

Time will tell.