Apple, U2 Team For Custom iPod
Apple has teamed with U2 to create a customized iPod.As expected, Apple has teamed with U2 to create a customized iPod, which comes in black with a red click wheel and is engraved with band members' signatures.
The device holds up to 5,000 songs and costs $349 -- a premium over the 20GB white iPod, which costs $299. U2 iPod customers will receive a coupon for $50 off the purchase of "The Complete U2" -- a "digital boxed set" of the band's catalog and rare tracks to be made available exclusively through Apple's iTunes Music Store for $149. Both the boxed set and the U2 iPod are expected to be available in mid-November.
"We want our audience to have a more intimate online relationship with the band, and Apple can help us do that," says U2 frontman Bono. "With iPod and iTunes, Apple has created a crossroads of art, commerce and technology which feels good for both musicians and fans."
U2 and Apple had already partnered on an iPod television ad campaign featuring "Vertigo," the first single from the band's upcoming Interscope album, "How To Dismantle an Atomic Bomb."
Apple today (Oct. 26) also unveiled the new 40 and 60GB iPod Photo models, which feature a color screen and can store up to 25,000 digital photos and 15,000 songs.