Did Lorde Just Explain Why She Split With Her Manager?
Lorde has apparently addressed her professional split from her manager.
The New Zealand-born alternative pop star shared a pair of self-affirming tweets in which she made it clear she’s calling the shots in her young career.
She wrote, “hey, men - do me and yourselves a favour, and don't underestimate my skill.”
And followed with, “yes, i'm a young lass, but i'm also making the best decisions for me each day. #stayeducated”
In isolation, Lorde’s comments wouldn’t seem out of place with her regular Twitter musings. But the key here is timing. Her messages are pointed as they come just days after news broke of her separation from her long-time manager, Scott Maclachlan.
Observers have questioned the logic of Lorde's decision. History tells time and again that an artist's second album is a "difficult" one, and she's not yet swerved that "sophomore syndrome."
The Guardian reporter Eamonn Forde warned that a long-list of artists -- including the Spice Girls, Lady Gaga, Snow Patrol, Duffy and Jessie J -- saw their careers lose momentum when they split with their respective managers.
Maclachlan, whose Auckland-based company Saiko Management guides the careers of Sol3 Mio and others, has yet to discuss the situation.
Lorde (real name Ella Yelich-O'Connor) recently revealed she was back in the studio focusing on her "next body of work.” There’s no release date penciled in for the two-time Grammy and double Billboard Music Award-winning artist's follow-up to Pure Heroine. Her 2013 debut spawned the Top 10 hit "Team" and "Royals," an international smash which topped the Billboard Hot 100 for nine weeks.