Live Nation and the founding partners of the Bonnaroo festival, Superfly and AC Entertainment, announced this morning a new partnership that sees Live Nation taking controlling interest in the festival, the 14th annual version of which takes place June 11-14. Superfly and AC Entertainment will continue to plan and execute the day-to-day operations of the festival, the release says.
"The addition of Bonnaroo builds on Live Nation Entertainment's world leading festival portfolio of over 60 marquee festivals such as: Austin City Limits Music Festival, Lollapalooza, Reading, Leeds, T in the Park, Electric Daisy Carnival, Rock Werchter, and Watershed Music Festival to name a few," Live Nation CEO and president Michael Rapino said in a statement. "We continue to expand the industry's most unparalleled and scalable festival platform all while driving strong revenue and growth for Live Nation on a global basis. Bonnaroo is another crown jewel in this festival channel strategy, one that appeals to both fans and artists in uniqueness and experience."