Radio Disney has partnered with iBiquity Digital to broadcast on as many as 60 HD2/HD3 stations nationwide, becoming the first national station on the high-definition AM/FM digital bands.
iBiquity’s HD Radio Digital Network ad sales team, based in New York City, will manage advertising sales on the Radio Disney stations. Radio Disney and the network will also engage in collaborative selling of airtime.
“We viewed Radio Disney as still unique in targeting a demo that is nationwide,” Robert Struble, president and CEO of iBiquity, tells Billboard. “HD 2 and HD3 had never had a nationally branded content, and we saw this as a chance to keep this in local markets.”