The Prodigy Project Album Artwork on London Landmarks
British EDM punk insurgents The Prodigy lit up the London streets yesterday evening (Apr. 2) when they projected the artwork for new album The Day Is My Enemy onto a number of iconic buildings.
Large-scale versions of the album’s distinctive fox artwork were projected onto Westminster’s Houses of Parliament, a bridge in East London’s Shoreditch and Battersea Power Station, which famously featured on the cover of Pink Floyd’s 1977 Animals album.
Photos of the event were posted on the band’s Instagram page.
The Day Is My Enemy is The Prodigy’s sixth album and looks set to debut at No. 1 in this Sunday’s U.K. chart, having outsold nearest rival James Bay by almost two copies to one, according to the Official Charts Company.
Prior to its release, songwriter and producer Liam Howlett called the record, which features Sleaford Mods and Flux Pavilion, "pure violent energy".
"Dance music across all types has become formula-based," Howlett told Q magazine. "It's 'Here's your drum fill, here's your build.' All that DJ bollocks and tutorials on YouTube shit. This album is totally organic. Pure violent energy."
Asked by a fan about a past falling out with Moby when the two artists went on tour in their early days, Howlett revealed the source of their quarrel came from The Prodigy being at the “back of the tour bus, taking mushrooms and smoking weed and he was complaining he was getting stoned through the air conditioning…. the dick.”
He was later asked what new gear the band was incorporating into its current live set up and responded: “I’m now using controllers instead of laptops in front of me, so I don’t look like David Guetta.