Jay Z's TIDAL Planning Splashy New York Launch Event

The Tidal home page

The Tidal home page

Buzz is building on Jay Z's TIDAL, the high-fidelity premium streaming service purchased by S. Carter Enterprises on March 10, which is planning an official launch on March 30.

A countdown clock featured on the TIDAL homepage serves as lead-up to a splashy event to be held in New York City that day.

Details are scant so far, but the rapper-mogul is expected to be in attendance at an afternoon press conference that may also be live-streamed.

TIDAL boasts licenses with the major labels at an established price point of $19.99 per month.