NBC's next big music show could come from those who've helped make The Voice a hit.
The latter's executive producer Audrey Morrissey and coach Adam Levine are teaming with Grammy Award-winning songwriter Dave Stewart on a pilot called Songland. As its title suggests, the project is predicated on the simple premise that the songwriter is king in the music business.
While artists make money on songs that they record, songwriters have multiple avenues and points at which they can generate hefty revenue from their works. If ultimately ordered to series, Songland will pull back the curtain on the song marketplace and the power brokers within it. The project is expected to feature everyday people with compelling stories who get the opportunity to pitch original compositions to the music industry's biggest producers and artists all hunting for the next global smash.