Purity Ring's Megan James on Embracing Their 'Future Pop' Label: 'It Feels a Little Bit Safer'

Purity Ring
Renata Raksha

Purity Ring

Billboard connected with the electronic duo Purity Ring to talk about their sophomore album, Another Eternity, which debuts at No. 26 on the Billboard 200.

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Did collaborating with rappers like Danny Brown and Angel Haze take your sound in a different direction?

We've definitely evolved as a band and how we work alone and together. We became more confident as artists and feel more capable for whatever we do want to make. But it's about what we want to do rather than whom we're working with. Collaborations -- that's one of the funnest things.

This was the first album you recorded entirely in the studio with bandmate Corin Roddick. How did that affect the recording process?

It was like starting from scratch. The learning curve was really slow at first, like, "Do we have to talk about what we're making?" The first week we did get together to record, it was so slow. It took us four days to record anything. We just moved to Los Angeles to finish the record and get ready for the tour, and we get to skip winter -- it's sweet.

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Many bands tend to shy away from being pegged to one genre, but you've embraced the term "future pop." Why?

It feels a little bit safer, even though it doesn't mean anything. We're not trying to make a genre by any means. It's a means of trying not to put ourselves into categories, regardless of whether other people are.

This story originally appeared in the March 21st issue of Billboard



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