Sam Smith capped the week of his double Brit Award victory by claiming another piece of history, as In The Lonely Hour (Capitol/Universal) topped the first U.K. album chart to incorporate streaming data alongside downloads and traditional sales. As the new data was unveiled yesterday (March 1), Ellie Goulding's "Love Me Like You Do" (Polydor/Universal) claimed a fourth week atop the singles chart.
Smith's combined chart sale was 41,000, according to the Official Charts Company, of which 2,900 were streams. That was enough for it to return 2-1, with his fellow double BRIT winner Ed Sheeran's X (Asylum/Warner Music) climbing 3-2 with 38,000 combined sales, including 3,400 streams. The OCC is now adding streaming activity into the album chart computation by converting track streams into albums at a rate of 1000:1.
The BRITS had their customary sales impact on several other titles, notably best British group winners Royal Blood, who raced 18-3 with their self-titled Warner Bros set. George Ezra's Wanted On Voyage (Columbia/Sony Music) was up 6-4, while international female solo artist Taylor Swift's 1989 (EMI/Universal) improved 8-5.