Six months after topping the Billboard Hot 100 and charts in over a half-dozen countries around the world with Magic!'s "Rude," Latium Entertainment has entered into a formal venture with Sony Music International with distribution from RCA Records. Latium CEO Charles Chavez will lead the partnership with Tom Corson, president-chief operating officer of RCA, and Edgar Berger, president-CEO of Sony Music International.
In addition to Magic!, signed to Latium/RCA in June, new artists joining the venture include Toronto rapper BENJ, a.k.a. Jordan Benjamin, and pop-rock artist Heymous Molly. Latium CEO Chavez has also managed Pitbull, an RCA artist, since 2007.