The two singles from the Fifty Shades of Grey soundtrack are like a throwback to the format's 1990s heyday, when songs and videos acted as prerelease trailers to lure viewers into theaters.
Ellie Goulding's "Love Me Like You Do" has moved from No. 45 to No. 36 to No. 20 on the Feb. 7 Billboard Hot 100 and debuted at No. 31 on the Jan. 31 Mainstream Top 40 chart with a 336 percent increase in plays, according to Nielsen Music. A video for the song had 1 million YouTube views within 16 hours of its release on Jan. 21.
The end-credits song, The Weeknd's "Earned It (Fifty Shades of Grey)" climbs to No. 27 from No. 70 on the Hot 100. Its video, helmed by Fifty Shades of Grey director Sam Taylor-Johnson, clocked more than 3 million views in its first 24 hours online. Unusually, Republic, which is releasing the soundtrack, is marketing the Weeknd track, while Interscope is handling promotion for its artist Goulding.