The Lowdown on Atlanta Hip-Hop Label Quality Control's Young Hit Squad -- From Migos to OG Maco

Billboard has the lowdown on the young artists making waves on Quality Control, the innovative Atlanta rap label.

Quality Control's flagship act has expanded the possibilities of trap-rap, bringing hooks, lyricism and a welcome penchant for ­weirdness. Plus, the trio has three Hot 100 hits and a collaboration with Justin Bieber.

Rich The Kid
Born to Haitian parents, the Queens-born rapper grew up speaking Creole, then moved to Atlanta at 13. The nimble-voiced MC, 22, released three Streets on Lock mixtapes with Migos in less than a year. "Jumpin' Like Jordan," from the second one, was an underground hit.

Skippa Da Flippa
This bearded MC, 22, rhymes in a gruff, exuberant flow, and stylistically, he's trap-rap to the bone. He's sometimes referred to as the "4th Migo," but label boss Pee is confident he'll make his own mark: "Skippa's got the potential to be as good as any of these other artists."

Johnny Cinco
The Atlanta West Side native, 25, raps like he's in his own world, with his woozy, sing-songy flow; often equally blunted beats; and ad-libbed gasps and wheezes. Being signed to Quality Control, he says, is like "being at a school in accelerated classes with accelerated students."

OG Maco
His whisper-to-a-scream viral hit, "U Guessed It," had the feeling of a one-off novelty, but recent single "Do Better" is a haunting, politically astute survey of post-Trayvon, post-Ferguson America. And the 22-year-old dreams big: "I want to do Coachella and Vans Warped Tour," he says.

This story first appeared in the Jan. 24 issue of Billboard.