Azteca America TV To Bow 'Billboard Latino'
The program will air Saturdays at 9 p.m. ET and will be co-produced by the Hispanic broadcaster, Billboard magazine and 13th Floor Television."Billboard Latino," a weekly one-hour entertainment magazine show, will premiere Feb. 5 on the Azteca America television network. The program will air Saturdays at 9 p.m. ET and will be co-produced by the Hispanic broadcaster, Billboard magazine and 13th Floor Television.
Each week "Billboard Latino" will showcase Billboard's Latin music charts (including Top Latin Albums, Hot Latin Tracks, Latin Pop Airplay, Tropical Airplay and Regional Mexican Airplay), artists and news. Live performances and interviews will also be part of the mix.
"There is no doubt that music is key for our audience, and the Billboard brand has a strong tradition," Azteca America COO Jorge Jaidar says. "This will be a great complement to our 'La Academia' musical reality series and our promotional concerts. This is just another example of how our creativity and flexibility is rapidly positioning us as a top network in the Hispanic market."
Azteca America is currently available in 38 Hispanic markets, including Los Angeles, New York, Miami, Houston, Chicago and Dallas. The 24-hour network features novellas, news, sports and entertainment programming.
Beyond its charts, Billboard has long had a strong presence in the Latin community through editorial coverage and the Billboard Latin Music Conference and awards show, held annually in Miami.
"This weekly show dramatically increases our reach and influence in one of the fastest growing markets and we can't wait to get started," Billboard president and publisher John Kilcullen says.