The grosses of the top six independent promoters in the U.S. combined increased by more than 15 percent, compared to a 7.7 percent increase for overall.
Some 20 years after industry consolidation was supposed to wipe independent promoters off the map, these stubborn, savvy and fiercely autonomous operators have managed to outpace the industry at large, according to end-of-year Billboard Boxscore data. The grosses of the top six independent promoters in the U.S. combined increased by more than 15 percent, compared to a 7.7 percent increase for overall U.S. Boxscores.
In a live industry where two global giants -- Live Nation and AEG Live -- control an estimated 70 percent of the box office, or $3 billion in Boxscore grosses, indie promoters such as Another Planet Entertainment, Bowery Presents, Jam Productions, Frank Productions, NS2, and C3 Presents are presenting thousands of concerts annually by producing festivals, allying themselves with artists and smaller venues in large markets, such as New York and San Francisco that are beyond the bandwidths of the majors.
Another Planet, which grossed nearly $75 million from 204 shows in 2014, according to Boxscore, has formed alliances with fan-favored venues in San Francisco, such as The Independent, and the surrounding Bay market, such as the Fox Theater in Oakland. In New Orleans, venerated promoter Don Fox has kept his Beaver Productions rolling -- $42.5 million in grosses in 2014 -- by forming long-term relationships with such consistently successful lives acts as Michael Bublé.