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Choose Your Own Adventure in Coldplay's Interactive 'Ink' Video
Coldplay have released a new music video for their song "Ink" -- but there's a twist. The video is interactive, prompting viewers to make selections that will determine what they see. Take your own trip through "Ink" here.
The animated video starts out with a man lying on a beach. After following a ghostly woman into a forest, you have to choose between two different paths when the road forks. One path follows the woman, while the other brings you to a bar, where you can drown your sorrows in whiskey. Apparently there are more than 300 possible journeys through the video.
The video was put together by the Los Angeles agency Blind in collaboration with the digital media company Interlude. Coldplay also released a concert film and live album this week, Ghost Stories Live 2014.