Rap’s Bottle-Service Timeline: How Hip-Hop Has Bigged Up Booze Through the Years

Jay-Z attends the Armand de Brignac 'A Taste of Gold' party
Dave M. Benett/Getty Images

Jay-Z attends the Armand de Brignac 'A Taste of Gold' party hosted by Jay-Z and the editor of GQ Magazine Dylan Jones at Automat on July 2, 2008 in London, England. 

Jay Z has once again done what no other rapper has: buying outright an existing liquor brand, Armand de Brignac Champagne, in a deal announced this month. But this isn’t the first time hip-hop has bigged up booze, whether through song, collabs or in an ad.

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This article first appeared in the Nov. 29 issue of Billboard.


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