"In writing the concept for this, I found myself really engaged by music videos where a band plays to a hostile audience,” Campbell tells Billboard. “I love the idea that it functions primarily as a performance video but that it has a storyline element as well. I watched the Mountain Goats get kidnapped and forced to play for a crime syndicate in their video for ‘This Year.’ I watched Bright Eyes play to an angry cowboy bar in ‘Four Winds’ and I thought about what the perfect hostile audience for Aaron West would be.”
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The album (produced by Ace Enders of the Early November) was inspired by the storytelling of the Mountain Goats’ All Hail West Texas and the Weakerthans’ Reunion Tour. Aaron West became Campbell’s protagonist.
"We'd created a concept album that centered around a bitter divorce and I wanted the music video to exist in that universe," Campbell continues. "I came to realize that, as a wedding band, Aaron West and the Roaring Twenties would be putrid, playing sad-sack songs about a failed marriage as a young couple tries to celebrate the dawn of theirs. I took the concept to director Eric Teti and we talked over the details: the angry father of the bride, the confused flower girl, and the horrified couple, having their first dance ruined. We were going to be the worst wedding band of all time.”
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The new project is currently on tour, with dates in the northeastern U.S. lined up through Dec. 31. Next up, they play Altoon, PA’s Archway on Nov. 2