AmEx AIR: Rixton, Mary Lambert and Betty Who Discuss Songwriting Inspirations


Every great song starts with a single inspiration. Whether it’s a whimsical piano tune about embracing faults or an electro-pop hip-shaker about rejecting a lousy lover, the creative process for most begins with an artist wanting to share a personal perspective and give insight into universal themes.

Betty Who, Mary Lambert and Rixton – the three artists involved in American Express Unstaged’s Artist in Residency program – approach their crafts differently, but the stimuli that rest at the core of their creative processes is strikingly similar. Watch below as the artists tell the story of the inspiration behind their signature songs:

Learn more about AmEx Unstaged’s Artists in Residence program

Betty Who on “All of You”: “I write about my human experiences. That’s why when people say, ‘Oh my God, it feel like you wrote that songs about me,’ it’s because I did. We had the same experience.”

Rixton’s Jake Roche on “Wait on Me”: “We just wanted to show a different side to us. A bit of a darker side … sexier if you will.”

Mary Lambert on “Secrets”: “I was like, what if I start a song by telling everyone I’m bi-polar? How freeing would that be for me to let all of these stigmas go and try to dismantle that within pop music?”


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.