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Nickelback Hater Launches Campaign to Deter Band from Playing London

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Richard Beland

Nickelback

Nickelback haters gonna hate. 

The Canadian rock group is the subject of a project on group-funding platform Tilt, the goal of which is to ensure the polarizing outfit misses London when it next hits the road. 

The campaign’s creator is seeking $1,000 for his Don't Let Nickel Back fund, citing the band’s “unlistenable music” for its raison d'être. 

The bizarre campaign’s call to arms includes this sentence: “Just imagine, thousands -- perhaps tens of thousands of music lovers -- all not witnessing an exclusive concert by Nickelback in London. It will be glorious. Legendary. Dare we say, game changing?”

A $1 donation will result in an email “written on your behalf, to the management of Nickelback, kindly requesting that they do not play in London, England for the foreseeable future. You also get the added bonus of not seeing Nickelback.” A $10 donation with generate an email “full of explicit phrases and lots of capital letters and maybe even a rude emoticon or two.” For $50, the the fundraiser vow to send Nickelback an mp3 of their own music; the wishful outcome is that the band will “likely retire immediately”. No one has pledged a $50 donation at the time of writing.

The leader of the protest is confident he’s got what it takes to pull it off. According to the NME, the project is led by Briton Craig Mandell, a friend of Andrew Goldin who successfully used the crowd-funding platform to entice the Foo Fighters to play a show in his hometown, Richmond, Virginia.

“This campaign is not about personal profit,” Mandell writes. “All proceeds will go to charity. Or perhaps therapy for those who've been affected by the band.” The identity of the charity hasn’t been published. 

With 27 days left, the #DontletNickelback campaign had raised just $71 from 15 backers.

Nickelback will also certainly have the last laugh. 

The band’s eighth studio album No Fixed Address is expected to be released in mid November (Nov. 17 in Europe, Nov. 18 in the Americas and Asia), marking their first release on new label home Republic Records. The band’s most recent ablum, Here and Now, has sold more than a million copies in the U.S. alone since its release in 2011. Tour dates in support of the new set have yet to be announced. 

Nickelback Joins Republic Records, New Single Out Tuesday: Exclusive

The members of Nickelback are accustomed to taking on haters. In 2011, the band was named the No. 1 musical turn-off in a poll conducted by Tastebuds.fm and the group found itself the target of an online petition seeking to have it removed from a halftime performance at the Detroit Lions' annual Thanksgiving football game (they played on regardless).

"We get that all the time. We've never really been a critics' darling or anything like that... The people speak. We sell a lot of records and fill a lot of arenas, and we don't hear many complaints," frontman Chad Kroeger told Billboard at the time.

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