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NFL Agreement With Bose Will Keep Beats Off-Camera

Billboard Breaking

Beats by Dre headphones are no longer invited to any NFL games and that includes in the locker rooms or on the sidelines as long as cameras are rolling.

According to Recode and later reported by Rolling Stone,  the NFL has reached an agreement with Bose locking in a league sponsorship with the sports organization. The terms of the agreement mean that players and coaches are prevented from wearing other headphone brands during televised interviews. 

Per the agreement, the ban includes television interviews taking place during pre-season training or practices, as well as on game day. On game day, it continues through opening kickoff right through the final whistle and extends into the post-game interviews that can take place in such places as the locker room. Those rules remain in play up to 90 minutes after the game has ended.

 “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said in a statement. “They are the NFL’s policies – not one of the league’s sponsors, Bose in this case.  Bose is not involved in the enforcement of our policies. This is true for others on-field.”

A Beats spokesperson has also addressed the new deal.

 “Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual,” a Beats spokesperson said. “Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”

In other football related news, Katy Perry appeared on ESPN’s College GameDay on Saturday (Oct. 4). Her very cheeky and memorable appearance included her appearing as a guest picker, sporting a hot pink football jersey sweater and making picks based "on looks," naturally. 

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