Beyonce Subject of New Harvard Study
Who runs the world? Beyonce.
The singer -- and the marketing behind last year's surprise drop of Beyonce -- are the subject of a new Harvard Business School study, out next week.
A press release touting the research says the study "examines what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way. With insights from top executives at Parkwood Entertainment, Columbia Records, Facebook and Apple, the HBS case asks M.B.A. students to decide what they would have done if they were working for Beyoncé."
Dare to dream, M.B.A students. Dare to dream.