Taylor Swift is getting goofier, and not a moment too soon.
Her recent best idea ever, joining Tumblr, is paying off in spades, as she continues to see just how popular she is on the site. The most recent example? Swift discovered the meme about "Becky," a girl who ostensibly snorted marijuana at a party and died; the photo accompanying the post is an old-school picture of Swift. In the image that gets passed around online, someone points out "Pretty sure that's Taylor Swift," and the author replies: "no its becky."