This summer's news that Coolio had signed a deal with Pornhub may have come prematurely, so to speak -- but rumors that the pornography site was penetrating the music industry (it's just too easy) with a shiny new record label are, in fact, true. Today marks the launch of Pornhub Records, along with a contest to find an official "anthem" for Pornhub.
"We've always seen a strong music presence from the beginning of Pornhub," says company head of PR and marketing Matt Blake. "Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them." Indeed, in June, New York-based electronic producer FaltyDL debuted the video for his new single, "Some Jazz Shit," on Pornhub (don't get excited: the perfectly SFW clip featured an empty bed); earlier this year, weirdo genius Xiu Xiu premiered his pertinently named "Black Dick" video on the site.