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Spotify & The Echo Nest Release Study on Most Musical Universities, Students' Listening Habits

Spotify, balloons, illustration
Illustration by Ben Wiseman

After announcing the launch of its new Echo Nest-fueled Insights data blog last week with a review of European-originating music that's spanned the globe, Spotify is now investigating college listening statistics and how the country's 40 most music-consuming universities compare to one another. 

Spotify, The Echo Nest Launch 'Insights' Data Blog to Explore Music Scientifically

The results are culled from the streaming service's "student subscription" campaign, pinpointing which universities listen to music and defining their characteristics. Like the last review from the new editorial offering, the results are somewhat broad and varied without much of a distinct take away but are still make for an interesting review. 

Among director of developer platform for The Echo Nest at Spotify Paul Lamere's findings are that Arizona State University is the "most musical university in America," followed by Auburn, Brigham Young, California Polytechnic State and Cornell. 

How, and How Much, America Listens Have Been Measured for the First Time

In addition to listening habits that compare styles of music, specific artists and songs, quantifying some of which as distinctive between school (meaning they are listened to disproportionately to the other schools), the study also gives insights into the sleep and wake cycles of the schools' students through music offering averages when students go to bed and wake up and comparing those figures between schools as well. 

A taste of the study's findings:

  • In “the city that never sleeps,” listening patterns indicate that NYU students get an hour’s less sleep on average. They also listen to more slowcore and hipster playlists.
  • Cornell University listening spikes at 6am and 7am. One possibility: its students wake up and exercise before class more than those at other schools.
  • University of Colorado Boulder students play our study-oriented Focus playlists the most. They’re also top streamers of Relax.

 

Head here to read the full Insights article and review the interactive map here