Kendrick Lamar, Linkin Park Back New Turnstile App: Exclusive

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Kendrick Lamar performs during Day 1 of the Budweiser Made in America festival at Los Angeles Grand Park on August 30, 2014 in Los Angeles, California.

Kendrick Lamar is the latest artist to back Turnstile -- a new mobile app that allows attendees at music concerts, sports games and other live events to gain exclusive content, including videos, contests, merchandise and other goodies -- Billboard can exclusively confirm.

Turnstile Live launched last month in the Apple app store and Google Play, in conjunction with Linkin Park’s Carnivores co-headlining tour with Thirty Seconds to Mars. Linkin Park partnered with the app to give fans the chance to win limited edition merchandise when they opened Turnstile at one of their shows.

“Technology and live performance are two of our band's primary focuses, so we're excited to be a part of Turnstile's launch," says Linkin Park’s Mike Shinoda in a statement. Lamar and the rest of the Top Dawg Entertainment roster will also be utilizing Turnstile at upcoming live dates, the details of which have yet to be announced.

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“TDE is all about elevating ourselves to the next level; this applies to both musical content and live performances,” says Lamar in an official release. “Turnstile is something we can get behind because it will help accomplish this. It helps get fans even more involved and invested in our live shows.”

Linkin Park will prolong its partnership with Turnstile on the Carnivores tour, which continues on Monday night (Sept. 15) at the Hollywood Bowl and wraps up on Friday.


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