Eau De Enrique: Billboard Smell-Tests the Singer's Fragrance

Enrique Iglesias performs onstage during KIIS FM’s Jingle Ball 2013
Tommaso Boddi/WireImage

Enrique Iglesias performs onstage during KIIS FM’s Jingle Ball 2013 at Staples Center on December 6, 2013 in Los Angeles, California. 

Enrique Iglesias has found a way to bring his swoon-worthy essence to the mass market. The Grammy Award winner’s first fragrance -- named Adrenaline after his self-proclaimed appetite for adventure -- hit CVS, Target and Walmart shelves in August in partnership with cosmetics company Coty, which also manufactures Jennifer Lopez’s scents. It is strong, “sensual” and a tad spicy, not unlike the 39-year-old star himself. But unlike many men’s colognes that lean too heavily on woodsy or smoky notes, Adrenaline is far from musky. Expect a sweet finish thanks to a citrusy, mandarin infusion.  

We asked Billboard staffers to smell-test the singer's fragrance. So, what did they have to say about Eau de Enrique?

"The fragrance is perfect for flying solo at a music festival because it’s carefree, earthy and bold."
-- Nick Williams, 26, Billboard assistant editor

"It’s light and not too imposing, but fresh enough to capture the attention of your object of interest."
-- M. Tye Comer, 42, Billboard.com editor

"It reminds me of my first bottle of CK One in high school, and is perfect for a One Direction concert."
-- Andrew Hampp, 30, Billboard senior correspondent

"The fragrance reminds me of my mom’s bathroom when she was getting ready to go out on a Saturday night. It’s powdery and fresh, kind of like a baby."
-- Steven Horowitz, 28, Billboard associate editor 

"This reminds me of a middle-school locker room. I like its ability to totally and completely block out any bad odor I might have."
-- William Gruger, 26, Billboard social/streaming charts manager

An edited version of this story appeared in the Aug. 30 issue of Billboard


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.