Since the video was uploaded to YouTube on Friday (Aug. 22), it has already amassed nearly 134,000 views as of press time.
With Swift taking the stage to perform at the MTV Video Awards on Sunday night, the troupe had a little proposition for the singer ahead of her performance.
"Shake It Off" is the lead single off her upcoming 1989 album release, due out Oct. 27. And in an interview with The Guardian, the singer opened up about what inspired her to write the uptempo tune about brushing off the haters.
“In the last couple of years I’ve had to come to terms with the fact that anyone can say anything about me and call TMZ or Radar Online or something, and it will be an international headline," she told the publication. "You can either go crazy and let it make you bitter and make you not trust people, and become really secluded or rebellious against the whole system. Or you can just shake it off and figure that as long as you’re having more fun than anyone else, what does it matter what anyone else thinks? Because I’ve wanted this life since I was a kid.”
She added, “I am not gonna let them make me miserable when I could be enjoying my life. That’s why you see these artists become a tabloid regular and then become artistically and musically irrelevant, because they let [gossipy websites] stifle them. It’s not going to happen here.”