Drew Bernstein, Founder of Cult Clothing Label Lip Service, Dead at 51

Drew Bernstein, founder and CEO of the edgy Lip Service clothing company that outfitted members of Guns N’ Roses, L.A. Guns and Poison at the peak of their fame, has been found dead at the age of 51. 

L.A. County police say Bernstein died of an apparent self-inflicted gunshot wound to the chest.

“Yesterday we lost our founder and dearest friend, Drew (aka Lippy). He was a good man who inspired everyone around him and there are not enough words to express how deeply he was loved and will be missed,” the company wrote in a statement posted on Twitter and on its Facebook page. A follow-up message simply read, “The world will not be the same without you, Drew.”

Lippy had an epiphany in 1984 when, as a 21-year-old with white face make-up, long black hair, and an “undying love of glam and death rock,” he came up with a winning concept for what became an iconic U.S. brand for goths and punks (he officially launched the business in 1985). "I had lots of crazy ideas, so one day, I asked a buyer if they would buy leggings with prints on them. Until then, leggings were always solid,” he says in an article published on the official Lip Service Website. “She asked, 'What kind of prints?' and I was like, 'I dunno...maybe something like this?' and I pointed to a skull necklace I was wearing at the time. She asked how much they'd be, so I went home and used my mom's copy machine to create a skull and dagger graphic and figured it out from there." 

His body was found Monday morning on a remote trail off Mulholland Drive and identified the following day, according to reports.