Live DVD Bolsters 50 Cent Videogame
Vivendi Universal Games (VUG) is offering an exclusive 50 Cent live DVD as a pre-sell bonus to consumers who order his "50 Cent Bulletproof" videogame, due in November on PlayStation 2 and Xbox. MixedVivendi Universal Games (VUG) is offering an exclusive 50 Cent live DVD as a pre-sell bonus to consumers who order his "50 Cent Bulletproof" videogame, due in November on PlayStation 2 and Xbox. Mixed by 50 Cent's G-Unit producer Sha Money XL, the DVD was taped Sept. 14 in Germany and includes live performances of "What Up Gangsta," "Wanksta," "Heat," "U Not Like Me," "Gotta Make It to Heaven," "21 Questions," "P.I.M.P.," "In Da Club" and "Poor Lil Rich."
Maximizing convergence, consumers will pick up the exclusive DVD with the game at launch, which will coincide with the release of the 50 Cent-starring "Get Rich or Die Tryin'" from Universal Studios.
The game was created in partnership with UMG's Interscope Records, Shady Records and Aftermath Records, and "will have more than four hours of 50 cent music incorporated," VUG chief strategy and marketing officer Cindy Cook said at the E3 industry game expo in May.
A special G-Pod section on the game DVD-ROM will offer more than a dozen 50 Cent and G-Unit music videos, and licensed merchandise offers for 50 Cent clothing, sneakers and power drinks.
In the game, also due on Sony's PSP early next year, 50 gets caught in a web of corruption, double-crosses and shady deals that lead him on a bloody path through New York's underworld. Backed-up by his G-Unit soldiers, Tony Yayo, Lloyd Banks and Young Buck, 50 Cent takes on the most dangerous crime families in the city.
Players assume the role of 50 Cent in the fictitious story, using an arsenal of tactics to stay alive while the bullets fly. 50 Cent and his G-Unit play themselves, with Eminem and Dr. Dre appearing as other game characters.
"We've played a pro-active role in the entire '50 Cent Bulletproof' campaign," Cook notes. "This includes a sponsorship of his summer Anger Management tour, where we got great feedback from fans who were able to play advanced game demos."