Controversy translates to chart action for Avril Lavigne, whose "Hello Kitty" debuts on the Billboard Hot 100 at No. 75 following the track’s Vevo video debut on April 23. It’s her second-highest charted song from her recent self-titled album; "Here's to Never Growing Up," also co-produced by Lavigne's husband, Chad Kroeger, peaked at No. 20 in June.
"Kitty," which is not an official U.S. single, claws its way onto the Hot 100 with 92 percent of its chart points from streaming. Factoring into its rank: a weekly U.S. count of 2.9 million streams (up from 41,000 the prior frame), with 73 percent of that activity attributed to Vevo on YouTube views, according to Nielsen BDS. That action allows Lavigne to receive her highest debut on Streaming Songs to date, as the track bows at a lofty No. 14 (besting "Growing Up," which opened at No. 26 in May following its official video debut).