"From Broadway to film, and across generations,Grease is one of the most beloved musical stories ever told -- and we can't wait to bring it to our air in a spectacular live event," said Shana C. Waterman, senior vp event series at Fox. "Its iconic characters and addictive songs make it the perfect fit for Fox, and we’re going to give it the kind of star power and production quality to make every Sandy, Danny, Rizzo and Kenickie out there want to get up and sing along."
Fox's move to adapt Grease for live TV comes after NBC collected massive ratings returns for its Sound of Music Live broadcast in December. That event, which when factoring in DVR viewing, collected about 22 million total viewers and a 5.6 rating among the advertiser-coveted adults 18-49 demographic. NBC will follow Sound of Music -- which also performed well during a rebroadcast shortly after its original debut -- with a live performance of Peter Pan set for Dec. 4, re-teaming with Sound of Music Live and Oscar producers Craig Zadan and Neil Meron.
"It’s incredibly exciting to have one of our first major network productions be based on this universally celebrated Paramount title, and we’re thrilled to be partnering with Kevin, Joe and Shana on this epic television event,” Paramount TV president Amy Powell said. "Fox's passion for engaging audiences with bold storytelling and live musical formats make it a perfect home for this special broadcast."
The live space has become increasingly popular among broadcast and cable networks as overall viewership continues to sag in the DVR-viewing era. The live format helps draw eyeballs and awards-season cachet in an increasingly competitive landscape and DVR era.
For its part, NBC monetized its Sound of Music Live with a soundtrack and DVD as well as the likelihood of repeat broadcasts over the holidays.
For Fox, the live performance of Grease comes as the network has found tremendous success with musical dramedy Glee, with music from the series helping to inject a nice revenue stream into the network's coffers.
The live Grease broadcast will mark the second time Fox has featured the iconic film after the network devoted multiple episodes to the movie during an arc on Glee.