Jack White will attempt to enter the Guinness Book of World Records for the fastest-ever released record, studio-to-store, in the history of mankind to mark Record Store Day, April 19.
The indefatigable promoter, who once released a record by dropping it from the sky, will take the stage in Third Man's blue room in its Nashville studios and record direct-to-acetate what will serve as the limited edition version of his next single, a live rendition of the title track from his upcoming LP "Lazaretto." The masters will be rushed to United Record Pressing, which will immediately begin pressing 45s. The sleeves will be printed from pictures taken at the show. The finished records will be whisked back to Third Man to sell to awaiting fans. As long as there are fans in line waiting to buy the single, United will continue to press and deliver them to Third Man to sell.