Janelle Monae has already gone Brazilian for the just-released “Rio 2” soundtrack as the voice of its theme song “What Is Love”. But starting Wednesday, the singer is making an on-camera trip to Rio de Janiero as the featured artist (and soundtrack) of Pepsi’s global 2014 futbol campaign “Now Is What You Make It.”
In the 90-second spot debuting in 100 countries, Monae can be seen and heard on the streets of Rio singing a Brazilian-inflected cover of David Bowie’s “Heroes,” which is also available for purchase on iTunes worldwide today. The commercial features appearances from Pepsi’s all-star soccer lineup, including Robin van Persie, David Lutz, Sergio Ramos, Sergio Aguero, Jack Wilshire and four-time player of the year Leo Messi. An interactive, documentary-like versin of the commercial, featuring U.S. star Clint Dempsey, provides even more content for fans to unlock, including a full-length version of Monae’s “Heroes” video.” The clip is available at pepsi.com/futbolnow.
"It was really cool," Monae tells Billboard of the star-studded shoot. “I admire all the players and soccer and just sports in general. The teamwork those players experience is very similar to how I have my own business, my recording label, my band and how we’re a team and when we have great shows at places like South by Southwest we can all just share in that moment and remember it for the rest of our lives. I was just excited to be amongst other people who can understand what that feels like."