Match.com got in on the April Fool's game today, and the joke came at the expense of the recently separated Chris Martin and Gwyneth Paltrow.
Those visiting Match.com's official blog UpToDate this morning found a post hyping a "limited edition digital vinyl from Match" titled "Consciously Coupling" -- a play on the "Conscious Uncoupling" separation statement that broke the bad news last week. We're not quite sure what a "digital vinyl" is (or how anything digital can be "limited edition"), but the album artwork was a sly parody of the cover of Coldplay's last album, 2011's "Mylo Xyloto."