'Jem and the Holograms': Scooter Braun Bringing Toys to Screen

Marvel Productions/Hasbro
Jem and the Holograms

"Jem and the Holograms," the 1980s Hasbro toyline that was also a cartoon, is getting the big-screen treatment.

Jason Blum's Blumhouse Productions, Scooter Braun Productions and director Jon M. Chu are teaming up to make the movie, which has been fast-tracked to start production this spring.

Chu, Blum and Scooter Braun announced Thursday on YouTube that they are producing a modern-day live-action reinvention of the cartoon. They also turned to fans of the show and toyline for help in writing music, designing costumes and even casting.

The cartoon ran from 1985 to 1988 and chronicled the adventures of Jerrica Benton and her alter ego, Jem, a singer who fronted a band called The Holograms. Ironically, the show was produced with the involvement of Marvel Productions, who were hoping to replicate the success of G.I. Joe.

According to the producers, Jem is being reimagined "for a whole new generation with themes of being true to who you are in a multitasking, hyperlinked social media age."

Ryan Landels wrote the script, which, per the producers, centers on an orphaned teenage girl who becomes an online recording sensation. She and her sisters embark on a music-driven scavenger hunt -- one that sends them on an adventure across Los Angeles in an attempt to unlock a final message left by her father.

The movie is a change of pace for Blum, who is known for his long line of horror movies including the "Paranormal Activity" films and "Insidious," but it is in Chu's wheelhouse. Before "G.I Joe," he directed "Step Up 2: The Streets" and "Step Up 3D." He also directed the Justin Bieber concert films "Justin Bieber: Never Say Never" and Justin Bieber's "Believe." On the latter two, he worked with Braun, who is Bieber's manager.