Arby's Wins Pharrell's GRAMMY Hat Auction
Pharrell's hat from the GRAMMYs last January went up for auction on eBay in late February, with an end date of Sunday (March 2) -- the day of the Oscars.
Given the article of clothing's meme status following its GRAMMY appearance, the final bidding price of over $40,000 isn't too surprising. The buyer? A little more unexpected.
According to a tweet on its official Twitter, restaurant chain Arby's confirmed it has purchased the hat in the auction, throwing down $44,100 to win the bid.
When the hat originally surfaced on the GRAMMYs red carpet, multiple outlets compared the Vivienne Westwood-designed headwear to the hat that Arby's has made famous as part of its official logo -- even leading to a tweet from the Arby's account asking Pharrell for its hat back. Now, it looks like it's succeeded.
"You're welcome," the chain tweeted after Pharrell thanked the eventual buyer, whom he did not mention by name. "We're HAPPY to support a great cause and get our hat back."
Proceeds from the auction benefit Pharrell's From One Hand to Another educational non-profit.
The singer broke out a new version of the hat -- black, this time -- during his performance of "Happy" at the Oscars Sunday night, just a short time after the auction ended. He also started a new fashion meme with his shorts-tuxedo hybrid on the red carpet.